3 Fakes. 3 Years. 1 Truth. Blockchain

The Mission Behind ForeverLuxury®

Since the birth of my brand in 2002, I’ve had one mission: To disrupt the standard of luxury — and rebuild it through truth. I could always afford to buy a designer handbag. But I refused. Why? Because it always felt like a waste of money — no matter what I purchased, I found myself always needing to prove it was real. The counterfeits were everywhere. No one could tell the difference. And for me, that defeated the entire purpose of luxury. That frustration became my fuel. I didn’t want to create a brand that people could copy. I wanted to create a brand that would be impossible to replicate — because of its ultra-high craftsmanship and the use of rare, nearly unreachable materials and accessories. That’s how ForeverLuxury was born. But bringing this vision to life wasn’t easy.

Redefining Luxury, One Label at a Time

From the very beginning, I questioned everything: the labels, the manufacturing rules, the silent compromises that even the most expensive brands were making behind the scenes. That’s why I refused to follow the standard “MADE IN” model — the system that allows parts to be sourced from around the world, assembled quickly in one place, and then stamped with prestige. That was never enough for me. So I redefined it. In 2014, I launched the All MADE IN ITALY label — long before blockchain existed — to set a new manufacturing standard that other luxury brands wouldn’t dare to follow. It wasn’t just a statement. It was my refusal to compromise. It was my commitment that every element — from zipper to sole to silhouette — would be created entirely in Italy, with transparency, heritage, and honor.

The Search for Proof

For years, I searched for a way to prove what others only pretend — that my entire production is authentically and ethically made in Italy. I met with three blockchain providers. Their promises were big, but their prices were hefty — built for global corporations, not for creators shaping the future. The very people who care about blockchain — the new generation of innovators — were excluded. Worse, their “blockchains” weren’t even real: private, uncertified, and unverifiable. It was all branding. Not truth.

The Breakthrough in 2025

This year, Italy became the first country in the world to launch a government-certified blockchain platform for fashion and manufacturing. The platform — Blockchain — is backed by: - The Ministry of Enterprises and Made in Italy (MiMIT) - Unioncamere The first official blockchain system backed by the Italian government to certify Made in Italy products. And I am proud to announce: PORSCIA YEGANEH® is now the first ForeverLuxury® brand in the world certified on this national blockchain.

SCAN ME

Luxury That Can Be Proven. Not Just Priced.

Real luxury isn’t about the label. It’s about the story behind it. It’s about value that comes from truth — not mass appeal. Blockchain isn’t just a tech trend. It’s a return to fashion’s lost integrity.

Italy Gave the World Luxury. Now It's Taking It Back.

Italy is more than where I live. It’s where I create. It’s where true luxury was born — from Ferrari to Maserati, from Armani to Valentino — a place where craftsmanship, heritage, and pride define everything. Over the years, diluted production and outsourcing tried to pull that legacy away. This certification brings it back. It restores the honor of the artisans and the reputation of a nation still crafting the finest goods in the world.

Let Others Sell Stories. I’ll Keep Showing Receipts.

This isn’t just my personal win. It’s a signal for a new era in luxury. An era where elegance can be verified. Where authenticity can be scanned. Where ForeverLuxury® is not just a name — but a proof-backed reality. Thank you to everyone who believed in this dream with me. This is for those who know: when luxury is real, it’s worth everything.

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