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MY BRAND

Born to last through decades of changing trends, PORSCIA YEGANEH® bridges the gap between ancient culture and modern wear for legendary #FOREVERLUXURY

Crafting Forever Luxury: A Reimagined of Luxury 
 Within the realm of PORSCIA YEGANEH®, luxury undergoes a transformation, evolving into a timeless journey, an eternal odyssey of innovation, elegance, and authenticity. Here, the founder reshapes luxury, infusing it with vitality that defies trends, breathing life into a concept known as Forever Luxury—a testament to craftsmanship prioritizing quality over quantity, where artisanal expertise meets cultured design, enduring beyond fleeting trends.
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Craftsmanship Perfected: All MADE IN ITALY 
Porscia Yeganeh is an expert on matters of taste. She embodies the true spirit of the connoisseur as she masterfully blends heritage and avant-garde, wisdom and wit. A niche Forever Luxury brand, PORSCIA YEGANEH® achieves excellence by rethinking the concept of luxury and believing in a creative process that favors quality over quantity, where meticulous artisanal expertise meets cultured design.In the heart of Italy, where craftsmanship reigns supreme, a new era of distinction emerges. Renaming the universal manufacturing label to All MADE IN ITALY heralds an era of transparency and integrity. Encapsulated within Italy’s legacy, each creation bears the mark of authenticity, ensuring unwavering commitment to quality and ethical practices.

Sustainability:A Commitment to Ethical Practices
Beyond the confines of trends, sustainability lies at the core of our brand’s ethos. Embedded within our DNA is a dedication to ethical practices and the support of local artisans. As stewards of the planet, we strive to revolutionize the fashion industry while preserving its beauty for generations to come.
The Cultural Fusion: Persia Meets Rome 
From the rich hues of Persian carpets to the enduring architectural marvels of Rome's Colosseum, our creations resonate with a symphony of cultural fusion. Inspired by the intricate artwork of Persian carpets and the weathered beauty of Colosseum’s ancient broken walls, each piece embodies the essence of our brand's cultural distinction, weaving together tradition and innovation in harmonious unison.
.
Carry The Past, Build The Future
At PORSCIA YEGANEH®, the past serves as the foundation, guiding the journey into the future. Through the philosophy of Carry The Past Build The Future, the brand honors its heritage while paving the way for a new era of innovation and creativity.
Join us
in celebrating #ForeverLuxury—a legacy of elegance, authenticity, and self-expression that transcends the ephemeral for a timeless journey of individuality. 
.
BRAND PHILOSOPHY
Rethinking Quality. Forever Luxury. All MADE IN ITALY
.
Explore: MY JOURNEY

Born to last through decades of changing trends, PORSCIA YEGANEH® bridges the gap between ancient culture and modern wear for legendary #FOREVERLUXURY

Crafting Forever Luxury: A Reimagined of Luxury 
 Within the realm of PORSCIA YEGANEH®, luxury undergoes a transformation, evolving into a timeless journey, an eternal odyssey of innovation, elegance, and authenticity. Here, the founder reshapes luxury, infusing it with vitality that defies trends, breathing life into a concept known as Forever Luxury—a testament to craftsmanship prioritizing quality over quantity, where artisanal expertise meets cultured design, enduring beyond fleeting trends.
banner
Craftsmanship Perfected: All MADE IN ITALY 
Porscia Yeganeh is an expert on matters of taste. She embodies the true spirit of the connoisseur as she masterfully blends heritage and avant-garde, wisdom and wit. A niche Forever Luxury brand, PORSCIA YEGANEH® achieves excellence by rethinking the concept of luxury and believing in a creative process that favors quality over quantity, where meticulous artisanal expertise meets cultured design.In the heart of Italy, where craftsmanship reigns supreme, a new era of distinction emerges. Renaming the universal manufacturing label to All MADE IN ITALY heralds an era of transparency and integrity. Encapsulated within Italy’s legacy, each creation bears the mark of authenticity, ensuring unwavering commitment to quality and ethical practices.

Sustainability:A Commitment to Ethical Practices
Beyond the confines of trends, sustainability lies at the core of our brand’s ethos. Embedded within our DNA is a dedication to ethical practices and the support of local artisans. As stewards of the planet, we strive to revolutionize the fashion industry while preserving its beauty for generations to come.
The Cultural Fusion: Persia Meets Rome 
From the rich hues of Persian carpets to the enduring architectural marvels of Rome's Colosseum, our creations resonate with a symphony of cultural fusion. Inspired by the intricate artwork of Persian carpets and the weathered beauty of Colosseum’s ancient broken walls, each piece embodies the essence of our brand's cultural distinction, weaving together tradition and innovation in harmonious unison.
.
Carry The Past, Build The Future
At PORSCIA YEGANEH®, the past serves as the foundation, guiding the journey into the future. Through the philosophy of Carry The Past Build The Future, the brand honors its heritage while paving the way for a new era of innovation and creativity.
Join us
in celebrating #ForeverLuxury—a legacy of elegance, authenticity, and self-expression that transcends the ephemeral for a timeless journey of individuality. 
.
BRAND PHILOSOPHY
Rethinking Quality. Forever Luxury. All MADE IN ITALY
.
Explore: MY JOURNEY