20 Years of Struggles: ForeverLuxury® on the Worlds First Italian Blockchain

I began this journey with one clear conviction: to create a brand that could never be counterfeited, never copied. A brand built on innovation, rare materials, and craftsmanship so intricate it remains unknown to mankind. I knew that once a brand becomes easy to imitate, it loses its very soul. That belief is why my journey started—to build something far beyond the ordinary definition of luxury.

For more than 20 years, I carried this vision. I saw how the market inflated prices without adding value—logos replacing craftsmanship, noise replacing heritage. I made a vow: if I ever created a brand, it would be the one to disrupt this system.

When blockchain entered fashion three years ago, I began searching. I interviewed countless providers, tested platforms, and studied solutions. Yet every path led to the same dead end—registries that were not official, not recognized, not capable of truly protecting the integrity of “Made in Italy.”

I refused to settle. Proof had to be official, permanent, and undeniable.

Sealed in history: Blockchain Certification

ForeverLuxury® is now officially registered on the Italian blockchain system, the first government-backed framework certifying 100% Made in Italy. With Law 206/2023, Italy became the world’s first country to formalize blockchain for authenticity and traceability, sealing ForeverLuxury® in history with proof that cannot be questioned.

Proof, not promise

Scan the QR code on our bags and see for yourself. Materials, artisans, regions—everything recorded, immutable, transparent. Next to it, you’ll always find the ForeverLuxury® Registered Icon: a mark of irrefutable value.

The final frontier

This was the final frontier in my mission to disrupt the industry. We have redefined design, materials, craftsmanship—and now, proof itself.

I created ForeverLuxury® not to be another label but a house that offers independent Ladies of discernment what they deserve: refined creations, crafted with rare hand-carved 3D accessories—so complex and labor-intensive that credible manufacturers won’t attempt to replicate them; the economics don’t work. Pieces designed for independent connoisseurs who can have anything and recognize true value—not easily accessible, yet not out of reach.

Value meets ForeverLuxury®

I am the first consumer of my own goods. That is how I define true value. I would never create what I wouldn’t carry myself. Every piece is a statement: refined, transparent, unrepeatable.

ForeverLuxury® is not a trend. It is the future of luxury.