The Hashtag That Started It All
It all began in 2014 with a vision and a hashtag. Before hashtags dominated social media, PORSCIA YEGANEH® was pioneering change with #AllMADEINITALY. This wasn't just a tag; it was a bold challenge to the status quo in the fashion world, a declaration of our unwavering commitment to authenticity and Italian craftsmanship.
Then, in a game-changing move to set her company’s production process apart and ensure customers get what they deserve, Porscia Yeganeh paved the way with a label sewn onto all her products—the first ever to read “All MADEINITALY”—and back up the claim with blockchain technology. The label doesn’t just state the country of origin like every other company. It guarantees that everything from design to sourcing to manufacturing begins and ends in Italy—the country where Forever Luxury is made.
Then, in a game-changing move to set her company’s production process apart and ensure customers get what they deserve, Porscia Yeganeh paved the way with a label sewn onto all her products—the first ever to read “All MADEINITALY”—and back up the claim with blockchain technology. The label doesn’t just state the country of origin like every other company. It guarantees that everything from design to sourcing to manufacturing begins and ends in Italy—the country where Forever Luxury is made.
PORSCIA YEGANEH® is the first anywhere in the world to use the inclusive label language that makes a promise to its customers about a product’s European origins and sustainability - when a product cites Italy as its origin, it should wholly be made inside of Italy.
Leading The Future Of Forever Luxury - 2020
The year 2020 marked a radical transformation in the luxury industry, with PORSCIA YEGANEH® at the forefront. As the first-ever brand to claim an “All MADE IN ITALY” label, we led the way in ensuring transparency and authenticity in luxury fashion. Our use of blockchain technology is not just about preventing counterfeits; it's a testament to our dedication to proving our brand's 100% Made in Italy sustainability.
Embracing Blockchain: A Bold Step Towards Ensuring Authenticity
In our quest to uphold the highest standards, we embraced blockchain technology. This move further reinforced our commitment to transparency, allowing us to provide incontrovertible proof of the authenticity and ethical standards of our products.
Embracing Blockchain: A Bold Step Towards Ensuring Authenticity
In our quest to uphold the highest standards, we embraced blockchain technology. This move further reinforced our commitment to transparency, allowing us to provide incontrovertible proof of the authenticity and ethical standards of our products.
A Legacy of Italian Excellence
Every element of our products, from the initial design to the final stitch, embodies the excellence of Italian craftsmanship. The “All MADE IN ITALY” label, supported by blockchain technology, is not just a claim—it's a guarantee of the heritage, quality, and sustainability embedded in every PORSCIA YEGANEH® product.
Join Our Movement Towards Authentic Luxury
As pioneers in the luxury fashion industry, we invite you to join us in this revolutionary journey. With PORSCIA YEGANEH®, you're not just choosing a product; you're embracing a legacy of authenticity, sustainability, and timeless elegance that will forever redefine the world of luxury fashion.
Discover More: Rethinking Luxury, Forever Quality, All MADE IN ITALY.