The Hashtag That Started It All
It all began in 2014 with a vision and a hashtag. Before hashtags dominated social media, PORSCIA YEGANEH® was pioneering change with #AllMADEINITALY.
Redefining 'MADE IN': A Legacy of Authenticity
PORSCIA YEGANEH® is the first brand globally to revolutionize the traditional "MADE IN" label, introducing the "All MADEINITALY" label. This initiative sets a new standard in the luxury market, not only redefining authenticity but also emphasizing a deep commitment to Italian craftsmanship and sustainability. The "All MADEINITALY" label guarantees that from design to sourcing and manufacturing, every step of production is conducted within Italy, ensuring the products genuinely reflect their European origins. By collaborating closely with Italian artisans and sustainably sourcing materials locally, PORSCIA YEGANEH® enhances transparency and ensures continuity in traditional craftsmanship. This rigorous approach certifies that products claiming Italian origin are entirely made in Italy—embodying the essence of Forever Luxury.In the realm of luxury, where the standard "MADE IN" label has long been the norm, PORSCIA YEGANEH® has set a new precedent. As the first brand globally to redefine this universal manufacturing label, the brand introduced the "All MADEINITALY" label, a pioneering move that not only redefines authenticity but also emphasizes a comprehensive commitment to Italian craftsmanship. By working closely with Italian artisans and sustainably sourcing materials from the region, PORSCIA YEGANEH® enhances transparency and ensures the continuity of local craftsmanship. This approach guarantees that products claiming their origin as Italy are wholly made within Italy—truly embodying the essence of Forever Luxury.
.Leading The Future Of Forever Luxury: The Blockchain Era
The pivotal moment came in 2020 with the advent of blockchain technology, marking a new era of transparency for PORSCIA YEGANEH®. This technological leap was not just about authentication or a means to deter imitations; it was a declaration of the brand’s enduring commitment to ethical practices and sustainability. Porscia Yeganeh herself led this crusade, not only to challenge the status quo but to elevate it, ensuring that her creations were authentically Italian, untouched by the dilution of outsourced labor.
Join Our Movement Towards Authentic Luxury
As pioneers in the luxury fashion industry, we invite you to join us in this revolutionary journey. With PORSCIA YEGANEH®, you're not just choosing a product; you're embracing a legacy of authenticity, sustainability, and timeless elegance that will forever redefine the world of luxury fashion.
Discover More: Rethinking Luxury, Forever Quality, All MADE IN ITALY.