banner HASHTAG

Beginning in 2014 with a single Instagram hashtag—even before hashtags were “a thing”—Porscia Yeganeh challenged the status quo in the fashion world with #AllMADEINITALY.
Then, in a game-changing move to set her company’s production process apart and ensure customers get what they deserve, Porscia Yeganeh paved the way with a label sewn onto all her products—the first ever to read “All MADEINITALY”—and back up the claim with blockchain technology. The label doesn’t just state the country of origin like every other company. It guarantees that everything from design to sourcing to manufacturing begins and ends in Italy—the country where Forever Luxury is made.

The eponymous luxury brand is the first anywhere in the world to use the inclusive label language that makes a promise to its customers about a product’s European origins and sustainability - when a product cites Italy as its origin, it should wholly be made inside of Italy.
To endorse the uniqueness of Italian artistry means to attest the quality of an entire productive process, and vouch for a Forever Luxury experience. The authenticity shines in each and every detail of the creations. From trims to sewn-on labels, from body to packaging: everything is sustainably sourced, crafted produced  #AllMADEINITALY.


Holding the All MADE IN ITALY certification implies passing checks that ascertain the entire production cycle and meeting parameters required by Italian legislation: it guarantees the authenticity of a 100% Italian product and involves every aspect of an item’s development.
The brand is one of the few that can claim its absolute authenticity through the All MADE IN ITALY label, a distinctive certification that further establishes PORSCIA YEGANEH® as an excellence among luxury fashion brands.
To guarantee a 100% made in Italy production means being true to brands’s spirit, embodying distinction and prestige through its one-of-a-kind designs.
At a time when public awareness on the effects of mass production and consumption is rising, the connection between transitory fashion trends and the demands for increasingly fast-paced manufacturing are factors that contribute to bigger issues within the industry, such as waste and unfair working environments. This is why Porscia Yeganeh® asks suppliers to meet strict requirements aligned to social, environmental and qualitative standards.
Porscia Yeganeh recognizes the value of conscious design and sustainability and, at the same time, understands the needs of Boss ladies who recognise fashion and trends but aim to establish their own sense of style . 


Discover More: Rethinking Luxury, Forever Quality, All MADE IN ITALY.


Each product is manufactured in full compliance with the highest quality standards and carries the unique All MADE IN ITALY certification.