A Hands-On Journey: Crafting Tomorrows Heirlooms Today.
As the Founder and Creative Director of PORSCIA YEGANEH®, my dedication to crafting #ForeverLuxury extends beyond design to nurturing a deep, personal connection with each of our skilled Italian artisans. This journey isn't just about overseeing production; it's about immersing in the art of creation with our craftsmen in Milan and Florence. They are not merely suppliers; they are co-creators, partners who understand and share the brand's vision and values. Together, we uphold the #AllMADEINITALY standard, not just as a label, but as a testament to our shared dedication to unparalleled quality.
From the heart of Italian craftsmanship, each thread, each stitch in our creations is a narrative of this partnership. My walks through the ateliers and dialogues with artisans are moments of shared passion, where I actively participate in a tradition as ancient as civilization itself. This intimate collaboration shapes the unique essence of our brand - where the dreamer and the doer unite to redefine luxury.
In my journey, I have personally met each of my suppliers to delve into the heart of their skills. When I ask about the thread they use or the metal they prefer, I'm not just gathering information; I'm understanding their choices, absorbing their wisdom, and considering how to best incorporate these elements into my designs. It's this level of detail that sets PORSCIA YEGANEH® apart in a crowded luxury landscape.
Behind the scenes, our team's commitment is unwavering. They embody the brand, infusing their expertise into every piece we create. It's a collaboration based on mutual respect and a shared vision, where their pursuit of perfection brings my designs to life. Together, we don't just create products; we craft heirlooms, weaving a tale of passion, dedication, and timeless elegance.