A Journey into Craftsmanship

As the Founder and Creative Director of PORSCIA YEGANEH®, my dedication to crafting #ForeverLuxury extends beyond design. It is about nurturing a deep, personal connection with each of our skilled Italian artisans. This journey isn't just about overseeing production; it's about immersing myself in the art of creation alongside our craftsmen in Milan and Florence. They are not merely suppliers; they are co-creators, partners who understand and share the brand's vision and values.

I consistently emphasize that without their incredible talents and dedication, the brand would not exist. They go the extra mile to deliver quality beyond expectations because they feel genuinely part of our shared legacy. Together, we uphold the #AllMADEINITALY standard, not just as a label, but as a testament to our shared dedication to unparalleled quality.

The Art of Team Sourcing

In my journey, I have personally met each of my suppliers to delve into the heart of their skills. When I ask about the thread they use or the metal they prefer, I'm not just gathering information; I'm understanding their choices, absorbing their wisdom, and considering how to best incorporate these elements into my designs. This deep collaboration makes them feel like an essential part of our brand, motivating them to deliver quality that stands out in the crowded luxury landscape.

Transparency and Ethical Practices

From the heart of Italian craftsmanship, each thread and stitch in our creations is a narrative of this partnership. My walks through the ateliers and dialogues with artisans are moments of shared passion, where I actively participate in a tradition as ancient as civilization itself. This intimate collaboration shapes the unique essence of our brand - where the dreamer and the doer unite to redefine luxury.