My journey in fashion has always been driven by a profound passion for self-expression and an instinct to stand out rather than to blend in. Rejecting the lure of high-end price tags, I chose to forge a unique style that speaks to individuality rather than conformity. 

This ethos of distinctive self-expression fueled a rebellion against mainstream fashion, setting the foundation for what would become the essence of my brand: #Foreverluxury. I believe the true worth of fashion lies in unique and original designs that are not only meticulously crafted with unwavering attention to detail but also uphold rigorous social, environmental, and quality standards.

The Birth of PORSCIA YEGANEH®

Influenced by my experiences as a self-made, well-traveled, multilingual individual, I’ve infused my brand with the values of enduring design and masterful craftsmanship. The goal is to inspire a movement that encourages fashion lovers to define their own style, to make lasting choices beyond the transient trends. 

Bringing luxury fashion to you is a privilege that I deeply value. I am dedicated to redefining the industry by offering pieces that not only stand the test of time but also carry the stories of their wearers from one generation to the next. The melding of Persian artistry with Roman architectural inspiration in each design is a homage to a rich legacy, a commitment to exclusivity and heritage that continues to elevate the luxury experience.

Join The Legacy

Discover the PORSCIA YEGANEH® difference, where each piece is a narrative of self-expression. Embrace designs that transcend time, crafted to not only wear but also to tell a story. Stand with us as we champion the timeless over the temporary and celebrate authentic luxury. #CarryThePastBuildTheFuture

Explore MY BRAND