It all began in 2014 with a vision and a hashtag. Before hashtags dominated social media, PORSCIA YEGANEH® was pioneering change with #AllMADEINITALY.

PORSCIA YEGANEH® is the first brand globally to revolutionize the traditional "MADE IN" label, introducing the "All MADEINITALY" label. This initiative sets a new standard in the luxury market, not only redefining authenticity but also emphasizing a deep commitment to Italian craftsmanship and sustainability. The "All MADEINITALY" label guarantees that from design to sourcing and manufacturing, every step of production is conducted within Italy, ensuring the products genuinely reflect their European origins. By collaborating closely with Italian artisans and sustainably sourcing materials locally, PORSCIA YEGANEH® enhances transparency and ensures continuity in traditional craftsmanship. This rigorous approach certifies that products claiming Italian origin are entirely made in Italy—embodying the essence of ForeverLuxury.

The pivotal moment came in 2020 with the advent of blockchain technology, marking a new era of transparency for PORSCIA YEGANEH®. This technological leap was not just about authentication or a means to deter imitations; it was a declaration of the brand’s enduring commitment to ethical practices and sustainability. Porscia Yeganeh herself led this crusade, not only to challenge the status quo but to elevate it, ensuring that her creations were authentically Italian, untouched by the dilution of outsourced labor.

As pioneers in the Forever luxury fashion industry, we invite you to join us in this revolutionary journey. With PORSCIA YEGANEH®, you're not just choosing a product; you're embracing a legacy of authenticity, sustainability, and timeless elegance that will forever redefine the world of luxury fashion.