Iran, Turkey, Greece, Canada and Italy: joined by the beauty of their architectural heritage, these are the countries that Porscia Yeganeh calls home. Cradles of artistry and creative inheritance, they are all linked by the ancient wisdom they carry within their culture, a legacy that extends over lifestyle, the arts, customs and traditions.

 

Through her plural background, extensive travels and cosmopolitan life experience, Porscia Yeganeh has created a niche brand with a global outlook through an exceptionally high quality production process where Iranian design and Italian know-how meet. The All MADE IN ITALY label is the ultimate certification of quality and authenticity for timeless pieces.

An interplay between architecture and femininity, opulence and sheer elegance, PORSCIA YEGANEH® introduces unique designs that are both luxurious and independent from trending or ephemeral aesthetics. The brand is one of the few that can claim its absolute authenticity through the All MADE IN ITALY label, a distinctive certification that further establishes PORSCIA YEGANEH® as an excellence among luxury fashion brands. To guarantee a 100% made in Italy production means being true to PORSCIA YEGANEH®’s spirit, embodying distinction and prestige through its one-of-a-kind designs.

PORSCIA YEGANEH®’s international appeal has its roots in the rich cultural heritage of Iran, Turkey, Greece and Italy. The first encounter with the broken walls of the Colosseum in Rome was the revelation that moved Porscia Yeganeh’s creative intuition, bringing her back in time to the mysterious expertise behind the craftsmanship of a majestic era. The instantly recognizable landmark that is the Colosseum is a recurring visual element throughout PORSCIA YEGANEH® collections thanks to its cultural and historical value. Referencing the past through design creates a unique connection between our increasingly global, unbound sense of culture and the celebration of a worldwide heritage we share and that makes us thrive. Building the future means acknowledging the past and envisioning new possibilities by understanding its inestimable worth.

 

Carry the Past, Build the Future. By envisioning the Roman Colosseum in her designs, PORSCIA YEGANEH® creates luxury pieces of wearable history – a heritage, a legacy, an icon we can wear.