Luxury vs. Forever Luxury

For over twenty years the House of Yeganeh has provided lavish, luxurious fashion for World royal families who insist on a true experience of the ultra-high niche Forever Luxury that Far exceeds the  traditional definition of luxury.

Luxury is defined as a non-essential, desirable item that is expensive and difficult to obtain. However, that definition has since grown outdated and inaccurate.

.It’s no secret that luxury goods have the power to uplift our moods, spirits, and how others perceive us. And so, people fill their shopping carts with items they know their peers will consider high value. They showcase their new items online and in person, receiving admiration and “where did you get that?”

.For years, this model of traditional luxury has been deemed acceptable - until now.

Recently, there has been a demand for new, innovative designs, unlike anything seen before. Moreover, unlike traditional luxury, Forever Luxury caters to luxury consumers and aims to exceed their expectations.

Continue reading to learn more about the difference between conventional luxury and Forever Luxury and how the latter is reclaiming and redefining the meaning of luxury.

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The Problem with Traditional Luxury Overexposure

In today’s day and age, brands have encountered one of the most formidable opponents: overexposure. As more luxury brands open up retail stores worldwide, their presence increases in an unfavorable way. Additionally, with thousands of social media influencers sharing their favorite luxury items, many brands lose their exclusivity and their ability to maintain stellar service at such large capacities.

.This mass production contradicts the very definition of luxury. As a result, well-known corporations suffer under the eyes of millions, as they desperately try to return to their luxury roots of rarity and unattainability only to find it may be too late. In an attempt to stave off further damage, many traditional luxury brands have begun to limit bag purchases to retain their exclusivity and desirability.

.As the demand for sustainable substitutes increases, the demand for run-of-the-mill luxury decreases. Many consumers, especially those of younger generations, are looking to minimize what they consume in an effort to reduce waste. As a result, they purchase from the luxury resale market to find comparable quality for lower prices.

.First-hand brands cannot compete with the eco-friendly allure of the resale market with just their name and signature style alone. Therefore, the only way for brands to maintain their status is to create goods that surpass in quality, design, craftsmanship, originality, and authenticity.

They say imitation is the sincerest form of flattery and, while this may be true, it doesn’t bode well for luxury brands. In fact, there isn’t much else that cheapens a brand more than counterfeiters, which have become a force luxury brands must reckon with. According to Harvard Business Review, fake luxury merchandise accounts for 60% to 70% of the estimated $4.5 trillion in total fake trades.

However, counterfeiters do not occur by accident. When luxury brands outsource manufacturing and focus too heavily on their name and logo, counterfeiters can easily imitate these styles, unbeknownst to the average consumer. Counterfeiters would not be able to compete if luxury brands emphasized important matters instead.

Read more on NEW YORK WEEKLY: Reimagination of Luxury: How PORSCIA YEGANEH@ is Revolutionizing Luxury Goods Forever