For over twenty years the House of Yeganeh has provided lavish, luxurious fashion for World royal families who insist on a true experience of the ultra-high niche Forever Luxury that Far exceeds the traditional definition of luxury.
Luxury is defined as a non-essential, desirable item that is expensive and difficult to obtain. However, that definition has since grown outdated and inaccurate.
It’s no secret that luxury goods have the power to uplift our moods, spirits, and how others perceive us. And so, people fill their shopping carts with items they know their peers will consider high value. They showcase their new items online and in person, receiving admiration and “where did you get that?” comments, resulting in a widespread movement in which everyone is carrying the same bag or wearing the same necklace.
For years, this model of traditional luxury has been deemed acceptable - until now.
Recently, there has been a demand for new, innovative designs, unlike anything seen before. Moreover, unlike traditional luxury, Forever Luxury caters to luxury consumers and aims to exceed their expectations. Continue reading to learn more about the difference between conventional luxury and Forever Luxury and how the latter is reclaiming and redefining the meaning of luxury.
The Problem with Traditional Luxury
In today’s day and age, brands have encountered one of the most formidable opponents: overexposure. As more luxury brands open up retail stores worldwide, their presence increases in an unfavorable way. Additionally, with thousands of social media influencers sharing their favorite luxury items, many brands lose their exclusivity and their ability to maintain stellar service at such large capacities.
This mass production contradicts the very definition of luxury. As a result, well-known corporations suffer under the eyes of millions, as they desperately try to return to their luxury roots of rarity and unattainability only to find it may be too late. In an attempt to stave off further damage, many traditional luxury brands have begun to limit bag purchases to retain their exclusivity and desirability.
- Lack of Originality
As the demand for sustainable substitutes increases, the demand for run-of-the-mill luxury decreases. Many consumers, especially those of younger generations, are looking to minimize what they consume in an effort to reduce waste. As a result, they purchase from the luxury resale market to find comparable quality for lower prices.
First-hand brands cannot compete with the eco-friendly allure of the resale market with just their name and signature style alone. Therefore, the only way for brands to maintain their status is to create goods that surpass in quality, design, craftsmanship, originality, and authenticity.
- Counterfeit Luxury Goods
They say imitation is the sincerest form of flattery and, while this may be true, it doesn’t bode well for luxury brands. In fact, there isn’t much else that cheapens a brand more than counterfeiters, which have become a force luxury brands must reckon with. According to Harvard Business Review, fake luxury merchandise accounts for 60% to 70% of the estimated $4.5 trillion in total fake trades.
However, counterfeiters do not occur by accident. When luxury brands outsource manufacturing and focus too heavily on their name and logo, counterfeiters can easily imitate these styles, unbeknownst to the average consumer. Counterfeiters would not be able to compete if luxury brands emphasized important matters instead.
Why Forever Luxury Is the Future
- A Personalized Experience for Luxury Consumers
One of the lost advantages of traditional luxury is cultivating an unforgettable experience. Forever Luxury, however, specializes in creating memorable experiences for consumers - every luxury consumer’s desire.
Forever Luxury thrives due to its ability to make shoppers feel one of a kind. These rare items reinforce the owner’s worth and originality, making them irreplaceable and highly valuable.
- Bespoke Items
Luxury consumers desire unique designs that are not easily accessible to the masses. Highly customized items are nearly impossible to replicate, making them much more valuable. Forever Luxury guarantees originality and exclusivity - another attribute forgotten in traditional luxury.
- Craftsmanship & Quality
In a world where instant gratification is at its peak, many people expect their needs and desires to be met immediately. Unfortunately, such a mindset shift has led to the rise of fast fashion, a business model that sacrifices quality for affordability and accessibility.
Forever Luxury, however, signifies a necessary return to the roots of quality and craftsmanship. It requires vigilant monitoring from concept to completion and techniques that deliver exceptional products without fail.
PORSCIA YEGANEH®’s Creation of Forever Luxury
For example, at PORSCIA YEGANEH®, we create unprecedented designs and craftsmanship, scouting suppliers that are experts in their fields to craft superior pieces. Unlike mainstream brands that opt for fast production, we pay special attention to every element to ensure our bags are impossible to duplicate, investing hours to produce our distinctive, never-before-seen featherweight 3D logo. Each bag is embroidered and hardware is polished to ensure a gleam from every angle.
This is not a process to be pulled off overnight; it demands hours of dedication and vigilance. In this way, PORSCIA YEGANEH® goes beyond luxury, reaching echelons few luxury brands even bother aspiring to.
If you’re a luxury consumer looking to experience a true luxury lifestyle, shop PORSCIA YEGANEH® where you’ll find unparalleled designs, service, and craftsmanship. We represent the very definition of Forever Luxury and, above all, the future of fashion.