Embracing Blockchain Through “All MADE IN ITALY"
The Story Behind a Label
I believe a label should invite a closer look at the creation behind it. All MADE IN ITALY expresses my commitment to Italian production. Digital product records offer another way to make included information accessible.
A blockchain-linked product record can connect a creation with recorded information about it. For a reader, the useful questions are what has been included and what evidence supports it.
What the Record Can Explain
Through blockchain-linked product records, customers can consult the information documented for a particular creation. That scope depends on the data included and the evidence behind it.
The record is a tool for communicating product information. Its existence does not automatically establish every claim about origin, quality, working conditions or environmental impact.
My Commitment
All MADE IN ITALY is central to my approach at PORSCIA YEGANEH®. I want the explanation of a creation to make its documented story easier to understand.
For me, transparency means being specific about what information is available and what it supports.
Written by Porscia Yeganeh
