IRAN - Born in Iran in the 1980s, Porscia Yeganeh is a self-taught fashion designer specializing in women’s luxury ready-to-wear, leather goods and accessories.  

Her future has been bright since the beginning. The designer’s last name “Yeganeh” is a Farsi word meaning “niche,” “unique,” “one of a kind” or “the only one”—the perfect descriptor of her brand’s identity.  

A multilingual child, Porscia Yeganeh was influenced by diverse cultural influences from a young age. Inspired by her mother who sewed princess dresses when her daughter was growing up, Porscia always had a penchant for fashion and the instinct to let her imagination roam. 

GREECE - At only seven years old, living in Greece, Porscia created her first handmade outfit. Her early looks came from experimenting with fabrics found around the house reassembled with sewing techniques picked up from her mother. Memorable styles include Barbie dresses and children’s clothing made from pillow cases and other everyday objects. 

THE MOVE TO ITALY - By late 2008, Porscia Yeganeh met her fiancé, a businessman from a successful Italian industrial family. This wonderful encounter eventually brought Porscia Yeganeh back to Europe, this time to Italy—the country recognized as the world’s epicenter of fashion and the home to many renowned designers. By then, it was clear fashion was her calling and she would never look back. She decided to launch her brand in the ultimate Forever Luxury sector and to differentiate herself from mainstream mass production in several ways—from producing the recognizable Royalty Collection based on the broken walls of the Colosseum to the All MADE IN ITALY label to the invention of featherweight 3-D hardware for leather-goods. Porscia has left an indelible imprint on the fashion industry. Today, all PORSCIA YEGANEH® products are designed, sourced and manufactured directly in Italy.