Counterfeit Culture: The Diminishing Essence of Luxury
22 Years in the Making of #ForeverLuxury: Redefining the Unattainable.
In an era where the flood of counterfeit luxury brands have saturated every corner of the market, from metro stations to the bustling streets and online marketplaces, around the globe, the Inherent value and exclusivity of luxury have significantly diminished. This ubiquity of luxury items, once symbols of unparalleled quality and exclusivity, now easily accessible in the most pedestrian of locales, marks a pivotal departure from the essence of true luxury. It’s within this context that PORSCIA YEGANEH® embarked on a journey 22 years ago, not just to create a luxury brand but to redefine the very concept of luxury itself, coining the term #ForeverLuxury.
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