Origins
From Iran to Vancouver, Canada
Born in Iran, Porscia Yeganeh developed her eye for detail through her mother’s carefully made clothes and thoughtful combinations of colour, fabric, and accessories. Her journey through Turkey, Greece, and Canada broadened her creative perspective, leading to the founding of PORSCIA YEGANEH® in Vancouver in 2002.
Today
Shaped in Italy
In Italy, that vision developed through a deeper connection to materials and skilled making. Working closely with Italian artisans, she guides the development of her creations through a direct engagement with materials, form and craftsmanship.
Today, she brings Persian artistry and Roman architectural influence together through ForeverLuxury®—creating distinctive handbags and footwear shaped by cultural meaning, independent expression, and design beyond seasons.