When Luxury Lost Its Lust: How the Chase for Profits Opened the Gates to Counterfeits

I remember a time when luxury wasn’t just a word—it was a feeling. It was about owning something so rare, so meticulously crafted, that it carried a story within it. Luxury had a soul. But somewhere along the way, that soul was traded for something else: profit margins and mass appeal.

Today, we see luxury brands that once stood for heritage and craftsmanship now chasing public offerings, global store expansions, and shareholder returns. Their priorities have shifted from the quality of what they create to the numbers they report. And in this race for endless growth, something irreversible happened—luxury became diluted, and counterfeits became inevitable.

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How Did We Get Here?

Decades ago, luxury brands were family‑owned, intimate, and deeply rooted in tradition. They created pieces with artisans, not machines, and every item was touched by a master’s hand. But when these brands went public, they needed to answer to investors—people who didn’t care about the time it took to hand‑stitch a bag, only the return on their shares.

• Luxury stores multiplied across continents. The same brands that once sold only to a select few now opened stores in every major city, every shopping mall, every high‑traffic area possible.
• What was once a whisper of exclusivity became a shouting match for consumer attention.
• When something becomes too available, it loses its intrigue. When you see a so‑called luxury brand on every other person’s arm, you don’t feel special for owning it—you feel like you’ve bought into a mass‑market illusion.

This is when counterfeits exploded.

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The Rise of the Fake Market: An Unavoidable Consequence

• By outsourcing production to low‑wage countries, brands lost control of their own factories. The same manufacturers producing their “authentic” bags during the day began creating identical counterfeits at night.
• By making luxury too visible and too accessible, they made people believe that luxury was something everyone should own—even if they had to buy a fake version to get it.
• By shifting from craftsmanship to corporate strategy, they stopped making pieces that were impossible to copy. Now, counterfeits look so real that even experienced buyers struggle to tell the difference.

And here’s the truth: many luxury brands don’t fight counterfeits as hard as they should. Because in the end, the counterfeit market is often free advertising for them. If everyone in the world suddenly wanted your brand, whether real or fake, that demand would only elevate your image.

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Luxury Has Lost Its Meaning

• What does a logo mean if it’s mass‑produced?
• What is “luxury” if it’s sold on every corner of every city?

The very thing that made luxury desirable—its rarity, its untouchable aura, its painstaking craftsmanship—has been stripped away. Instead of being art, luxury has become a numbers game. Instead of being about the client, it’s about pleasing shareholders. And now, people buy not because of the value of the item itself, but because of what the brand represents on social media or in the financial world.

This is why PORSCIA YEGANEH® exists.

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ForeverLuxury: Disrupting the Illusion of Luxury

Luxury was never meant to be ordinary. It was never meant to be mass‑produced, diluted, or molded to fit the demands of investors. It was meant to be rare, deeply personal, and unattainable to most.

As the industry chased global expansion, shareholder profits, and mass appeal, luxury lost its identity. The very things that once made it extraordinary—its scarcity, its meticulous craftsmanship, its silent exclusivity—were traded for accessibility, volume, and market dominance.

This is where ForeverLuxury was born—not just as a revival, but as a disruption. As the founder of ForeverLuxury and the creator of the defining hashtag, the vision was never to conform but to challenge. To create something so rare, so untouchable, that it cannot be replicated.

At PORSCIA YEGANEH®, we do not follow trends. We do not cater to the masses. We do not dilute the meaning of luxury. Instead, we create what cannot be imitated, what cannot be copied, and what will never be accessible to all.

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The Future of Luxury: A Choice Between Authenticity and Illusion

What is luxury without rarity? If it is everywhere, if it is mass‑produced, if it is no longer an experience but simply a label, does it still hold value? Or does its true worth lie in its elusiveness, its craftsmanship, its ability to stand apart in a world consumed by replication?

At PORSCIA YEGANEH®, there is no compromise. Every creation is a disruption of mass‑market luxury, a statement against mediocrity, and a testament to what true exclusivity means.

Luxury was never meant to be available to all. It was meant to be coveted, desired, and beyond reach for most.

This is ForeverLuxury. Not for everyone—because true luxury never was.