translates as unique, niche, a one-and-only. An instinctive guiding force has developed a brilliant, creative force of fashion imagination; equal parts precious and precocious, Porscia® Yeganeh® proudly inspires global attention, acclaim and clamor from all corners of the fashion world, presenting designs inspired and constructed with regal Roman architectural genius.
Meet Porscia® Yeganeh®
Porscia® Yeganeh® – Iranian Artisanship Meets Italian Craftsmanship
In the Farsi or Iranian language, Yeganeh translates as unique, niche, a one-and-only. An instinctive guiding force has developed a brilliant, creative force of fashion imagination; equal parts precious and precocious, Porscia® Yeganeh® proudly inspires global attention, acclaim and clamor from all corners of the fashion world, presenting designs inspired and constructed with regal Roman architectural genius.
PORSCIA® YEGANEH® artfully transforms the opulent splendor of Italian design into immediately recognizable model by characterizing the broken walls of Rome’s most iconic monument, the Colosseum, on her Roman royalty collection in which is the trademark behind the brand. For over twenty years the House of Yeganeh® has provided lavish, luxurious fashion for world royal families who insist on a true experience of the ultra-high luxury that far exceeds the traditional definition of luxury. It is a trend of symbolic, cultural, niche distinctions in all forms; Forever- Royalty – Excellence behind the PORSCIA® YEGANEH® line.
A well-traveled, multicultural, multilingual child of Iranian origin, Yeganeh® had the fortune of a broad range of inspirations; living in the Middle East, to Turkey, to Greece, to Canada and finally establishing herself in one of the fashion capitals of the world, Italy. From this diverse lifestyle, the collection represents contemporary boldness inspired by global art and culture, adding a niche identity to PORSCIA® YEGANEH®- Ancient Roman Colosseum Meets Today’s Modern Wear-Made in Italy. As a young as seven years old, Yeganeh® instinctively sensed a need to rebel against mainstream apparel market to creating her own distinctive niche fashion while living in Greece. Watching her highly skilled mother, Yeganeh taught herself how to use a sewing machine and stitch by hand. This experience advanced into a distinctive way of stitching her garments inside-out with colorful threads in a method called “Topstitching” In 2002, the first collection was debuted in Vancouver, Canada, at a small venue, displaying a range of garments she had made for herself during her teen years, including her high-school graduation dress. From here on, Yeganeh® garnered numerous honors from fashion experts, retailers and magazines around the world; from North America, to Italy, Dubai, Iran, and China and begun to be noticed at the Red Carpet Film Festivals, The LEO Film Awards, Miss World Canada and much more events. It was at this time that Yeganeh® decided to formally enter into the luxury fashion market by moving her operations to the fashion mecca of Italy in order to correctly position the brand. By early 2009, an unauthorized book containing Porscia® Yeganeh®’s biography was published and sold by Amazon. In 2014, Yeganeh® had already strategically started her branding in Dubai by dressed all the hostesses at the Arab Luxury World Conference, and at the internationally known Effie Awards MENA (Middle East, North Africa), with her Roman royalty dresses. Now an important member of the international jet-set élite community, Yeganeh® travels worldwide to consult with private clients to design a one and only niche garment for that very special, niche lady. The design inspiration possesses a distinctive character; feminine vs feminist- crafted for an independent woman who knows fashion and trends but reinterprets them in her own personal way away from the mainstream-niche “Discover the niche world of highest expression in Italian craftsmanship” – Porscia® Yeganeh®