A creation carries more than its finished form. It carries a story of materials, craftsmanship, and origin.

Blockchain-backed documentation connects that story to a digital record, supporting the transparency behind ForeverLuxury®.

The Origin

Before it became a standard, it was defined.

A decision to move beyond what existed — to redefine how creation is made, and where it belongs.

#AllMADEINITALY

Not a trend. A standard.

All MADE IN ITALY

All MADE IN ITALY is not a statement of origin.

It is a standard redefined.

Every creation is conceived, developed, and completed in Italy — with full control over how it is made, and why it exists.

A standard not followed — but defined.

Blockchain

A record to carry forward.

Each creation carries a blockchain-backed digital passport, bringing together the documented information about its origin, craftsmanship, and authenticity.

A record designed to be preserved, consulted, and carried forward over time. It connects the physical piece with the information included in its passport.

Traceability

From design to documentation.

Design conception and sketch approval.
Material sourcing.
Creation and assembly.
Quality control.
Blockchain registration.

These stages form the journey behind All MADE IN ITALY. The digital passport brings together the available records associated with that journey.

Authenticity

Connected to the creation.

The All MADE IN ITALY label expresses our commitment to origin.

The digital passport adds another layer: documentation associated with the creation, accessible through its authentication details.

Together, the physical piece and its digital record connect craftsmanship with information the client can consult.

Materials

Materials are not selected for trend.
They are selected for what they become over time.
Chosen to endure — not to be replaced.

Where material information is included in the digital passport, it connects the finished creation with a documented part of its making.

Process

Precision, discipline, and control define every creation.
Nothing is accidental.
Nothing is excessive.
Every detail exists with purpose.

Blockchain traceability brings the available production records together, connecting Italian craftsmanship with documentation the client can consult.

Sustainability

Sustainability is not speed.
It is endurance.
To create less, but with greater meaning.

For PORSCIA YEGANEH®, this begins with seasonless design, considered materials, and Italian craftsmanship intended to support lasting use.

Blockchain-backed documentation supports transparency by preserving the origin and production information included in a creation’s digital passport. It gives clients a record to consult as they care for and carry their creation forward.