febbraio 05, 2022SUSTAINABLE FASHION
The Rise of Slow Fashion: How PORSCIA YEGANEH® is Contributing to Improving the Fashion Industry.
“In total, up to 85% of textiles go into landfills each year. That’s enough to fill the Sydney harbor annually.”
It’s no longer a secret - the fashion industry is notorious for its unsustainable, unethical practices. And as the demand for trendy pieces of clothing increases, so do damaging manufacturing methods. The main culprit? Fast fashion. Fast fashion is defined by cheap clothing made with low-quality materials that are worn once or twice and discarded shortly after. This business model requires rapid production, putting a strain on garment workers and the environment. To put it simply, low prices are not always beneficial. In fact, slow fashion presents numerous benefits that promise to heal the environment and reconstruct the shopping experience for the better.
Benefits of Slow Fashion
1. Slow Fashion is More Sustainable
Slow fashion consists of eco-friendly certified fabrics that have a low carbon footprint. Additionally, slow fashion preserves the environment’s resources and lowers the CO2 emissions required to produce fashion products at a rapid pace.
2. Slow Fashion is More Ethical
Slow fashion advocates for fair working conditions, ultimately cultivating a more ethical industry. As the name implies, fast fashion demands quick production and puts factory workers and local communities at risk for overexposure to pollution and toxic chemicals. Factory employees also earn low wages, further reinforcing the unfair conditions they face. Alternatively, slow fashion presents better circumstances for those near factories, as consumption is significantly reduced. Slow fashion also demands workers are fairly compensated for their labor.
3. A Chance to Support Sustainable Brands
The rise of slow fashion has prompted brands in the industry to make a change and minimize their carbon footprint. PORSCIA YEGANEH® is committed to contributing to a better world where fashion lovers can enjoy high-quality luxury garments and accessories without guilt or reservation. We believe slow fashion is the future, which is why we have adopted sustainable practices to help restore harmony for the planet and its people.
To address the crisis perpetuated by fast fashion, today more than ever, brands must maintain transparency with consumers. At PORSCIA YEGANEH®, we promote open communication with our audience, encouraging everyone to make thoughtful choices and consider more factors than price alone. Our principles influence every aspect of our brand and process, from concept to customers. The #AllMADEINITALY label we wear ensures we surpass the highest standards and create Forever Luxury - a direct promise to consumers to maintain sustainability and quality for all products.
Sustainability and Forever Luxury are inextricably linked - one cannot exist without the other. Because we adhere to the slow fashion movement, we have been blessed to reap plentiful rewards. This model has allowed us to design bespoke, long-lasting handbags that boast state-of-the-art craftsmanship and unique designs that feature combinations of tradition and avant-garde. Through sustainable practices, PORSCIA YEGANEH® is able to redefine luxury and create a better world today and forever.